A crisis of values - Salesforce and Unit4 put down roots in forestry to tackle the climate change crisis
Growing trees isn’t an activity normally associated with technology companies, but this month, two enterprise software leaders have planted the seeds of change. Why the interest in forests? It’s part of corporate sustainability efforts - more trees equals less harmful carbon dioxide in the atmosphere, more biodiversity and better support for local economies.
Unit4 has launched the Customer Forest, a program to finance small agroforestry projects aimed at bringing environmental and social benefits for local communities.
For every customer Unit4 signs up, the firm will plant a tree in Africa, South America or Asia in partnership with Treedom. So far, 1,000 trees have been planted in countries including Colombia, Kenya, Nepal and Tanzania.
Customers can pick and name their tree, and view photos, coordinates and diary updates through the Treedom interactive portal. Michelle MacCarthy, Global VP of Customer Success at Unit4, explains:
"We’re doing this for every Unit4 customer, whether they’re newly onboarded or they’ve been with us for years, partly because we believe it’s the right thing to do to help fulfil our CSR commitments, and partly because it’s an opportunity for us all to do good together.
Our Customer Forest is part of our broader set of commitments to embed sustainability throughout our operations – with a goal of reducing our carbon footprint. It’s one of three of the virtual forests we’re building with Treedom. Together, these three forests already total 3,900 trees and have removed a total of 734,670 KG of CO2 from our planet’s atmosphere.”#globalwarming #climatechange #carboncompensation #bluesky #climateemergency #climatecrisis #blueskye #blueskyefoundation #compensate #greentechexchange #zerocarbon #climatenews #blueskyelife #elonmusk #billgates #greentech #nasa #nasaclimate #greenfacts #climatelinks #ipcc #climatestrike
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